Apple's browser, Safari, is one of the most used web browsers in the world - it's in a close competition with Firefox, Chrome and Internet Explorer. Millions of people from around the world use the Internet daily, whether it's for checking the latest news or shopping online; but everyone wants some privacy, don't they? Recently, a group of Safari users have claimed that Google has dodged Safari's privacy settings and installed cookies, which track their movements on the Internet. The cookies enable Google to place appropriate adverts on webpages by looking at which websites an individual has been visiting. This has caused the Safari users to launch a campaign against Google over privacy terms, and one person has gone as far as beginning legal proceedings against the worlds most used search engine.
Google has committed this 'crime' before. In 2012 the US Federal Trade Commission fined them $22.5m for the exact same actions as this time, which of course don't please the public. It looks like the firm haven't learned from their previous mistakes. Google's chairman, Jon Leibowitz, stated that all companies must "keep their privacy promises to customers." Yet THEY breached Safari's privacy terms, making many customers unhappy. If the firm are doing this to Apple's browser, then all the others, like Firefox, must be at risk from this too. Apple might once again send Google to court themselves over this incident, in a battle to prove that Google had not been following Safari's privacy terms, therefore angering the majority of iDevice users. From where things stand at the moment, Google want to prove to the world that they are innocent over this scandal and have only been trying to provide their users with appropriate advertising. However, as everyone knows from past incidents like this, it's better to not get on the wrong side of Apple, as you might find yourself wishing you have never angered the world's leading technology firm.
Recently, some news have emerged that Apple seems to be tracking their customers; without the infringement of privacy. The new mobile operating system, iOS6, has an unknown feature that allows different advertisers to track potential customers. There is a randomly generated number, made by the Identification For Advertisers (IFA); which is assigned to every Apple device. The IFA allows advertisers to access peoples app history and search history on their device, without revealing any personal information.Apple have had numerous complaints about this in the previous operating system; which is why they have decided to turn the IFA off. Unfortunately, for those who wish to do that, they have to overcome many obstacles that take time. However, mobile app providers are taking advantage of this, as it will help them find their target audience. On the other hand, Apple's customers aren't too happy about this, but as long as none of their personal information is revealed; Apple will get away with it.
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