iPhone Owners Spend 55% More Time on Their Phone Than Android Users

The war of the smartphones has been raging on ever since Apple unveiled their first iPhone back in 2007, mainly splitting the world up into Apple and Android fans. New research done by Experian Marketing Services shows that owners spend 55% more time on their iPhone than Android users. This maybe suggests that iPhones are more useful than Android smartphones.

The average iPhone user spends 1 hour and 15 minutes on their device everyday, this is substantially more than Android users, who only spend around 49 minutes on their handsets. Android phones are used for talking (28%) more than iPhones (22%), which in turn are used more for texting (22%) than Android handsets (16%). Android owners spend 16% of the time browsing the web, iPhone owners only spend 12%, which suggests that people prefer larger screens for visiting websites. iPhones, however, lead the way in social networking, sending emails and taking stunning pictures...

Read more on my Apple blog, or visit Macworld's website where this story has also been published.

Former Apple Employees Leaking Information

We all know that when it comes to secrets Apple is a whole different story, begging their employees not to dish out any secrets on upcoming projects and releases. Their former employees have found a way to reveal some unknown information to the public. They use a website called Quora and on a thread called "How does Apple keep it's secrets so well?" you will find quite a lot of interesting information.


Here is an interesting piece, written by a former employee who wants to remain anonymous:

"All prototypes are laser marked with serial numbers and tracked by a central tracking system (called iTrack). Physical security is also highly prioritized, with prototypes required to be locked up when not in use. Access to prototypes is also restricted, and the default assumption within the company is that your coworkers do not know what you're working on.
Physical access to the areas of certain groups (product design, industrial design and reliability) is highly restricted by badge access. The most sensitive areas, such as the Industrial Design Studio, have receptionists, external cameras to screen guests, and require an escort to vouch for you. Within these areas and groups, knowledge of the product pipeline and access to prototypes is widespread, but that knowledge doesn't leave the group."...

Read more on my Apple blog or visit Macworld's website, where this story has also been published.

iOS Much Safer Than Android

The amount of malware on mobile devices is quickly growing, putting many users at risk, many Android users. iOS is much safer than Android and attacks aren't easily made, thanks to Apple's developer program. According to F-Secure's report, the number of active mobile threat families and variants on Android has risen to 96 out of 100, from a much smaller 49 out of 74 known threats in the third quarter of 2012. It was then that Phil Schiller, Apple's head of worldwide marketing, decided to tweet (a very rare occasion) a link to the report; alongside "Be safe out there."...

To read more visit my blog or the Macworld website, where it has also been published.

Apple Sees Way of Using Multiple iPhones as Camera Flashes

Apple have filed a new patent, in which a primary iOS device controls many other secondary devices as assistant flashes; to light the scene. When taking photos in low light the outcome may not always be as desired, that's why we use flashes to light the scene up. But, one flash might not be enough or it might ruin a face shot, that is why Apple have come up with this new system...

You can read more on my blog or visit the Macworld website, where it has also been published.

iPhone Retains More Value Than Top Galaxy Models

A recent study has revealed that iPhones retain more value than the top Samsung Galaxy models. Samsung is supposed to be more and more popular everyday, therefore gaining marketshare and retaining it's important reputation for being so great at making new smartphones. But is it? The report actually shows that the iPhone is considered to be the most valuable phone out there. 

The iPhone 5, iPhone 4S, iPhone 4, Samsung Galaxy S3 and Samsung Galaxy Note 2 (all of them used, not new) were compared in the recent report, which shows US eBay auction prices for these smartphones. Piper Jaffrey analyst Gene Munster, who comducted the research, wrote "The key takeaway from 8 weeks of data is that the iPhone is holding slightly more of its value compared to the top two Galaxy phones." In the picture above you can see that the iPhone 4S lost only 7% of its value in the past two months, the iPhone 4 lost about 8.8% and the iPhone 5 was deprived of only 11%. It's a different story with Samsung . The S3 is currently auctioned at 13.9% less than its original value and the Galaxy Note 2 comes in at a staggering 15% below its actual selling price. These figures might not sound that bad but believe me, they're important for the sellers; who want to get the highest amount of money for their phones...

To read the rest of this post visit my Apple blog or the Macworld website, where it has also been published.

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Apple Apparently 'Less Inspiring'

According to a recent survey, Apple is considered to be 'less inspiring' than it was before, but why? Not so long ago, just before the new line-up of tech was revealed last year, Apple's market share creeped up above $700 - which was a grand record for the company. However, it has been on the decline ever since, signalling that the public are less interested. Samsung is seen as Apple's main rival and it has been trying hard to out run the guys who are the perfectionists, out there in the technology world. Apple has only just entered the small tablet market with the iPad Mini, meaning that it's following Samsung's footsteps, but Apple is the one who's supposed to "Think Different" isn't it? But let's face it, where else will we see more beautiful and more perfect engineering than in Apple's iPhones, iPads and iPods?

Many people fear that the Technology Giants have lost their spark, ever since Steve Jobs died in October 2011, leaving their products looking quite similar and maybe 'out dated'. That's what the Android lovers think, in other people's eyes Apple have been creating great products that are always years ahead of the competition. Let's take the Samsung Galaxy S4 and the iPhone 5 for example. The S4 has a rather dull plastic backing, while the iPhone 5 has a very modern, sleek and beautiful aluminium and glass backing, notice a difference? Yes, the S4 is considerably larger than the iPhone, but do you really want to be carrying such a big device around with you? Bearing in mind that it hardly fits into anyone's pocket. The iPhone 5 is not only incredibly thin, but very light as well; and most importantly it's not the size of a 7-inch plastic tablet. The S4's screen resolution is slightly higher, but who can even notice the minuscule difference? The iPhone has a stunning Retina display which is clear, crisp and very sharp, giving you the best experience. 'What about apps and games?' I hear you ask. The App Store has over 775,000 apps and games to download, more than 300,000 of them are specifically for the iPad. The Google Play Store only has about 675,000 apps and games available at the moment, some of which are stretched to fit the tablets.

In the final quarter of 2012, Apple sold 43.5 million iPhones, Samsung beat that amount and sold 64.5 million smartphones. That either says very little or a lot. People say that Apple is 'less inspiring' than it was 3 years ago, really? The people there have stuck to their guns, working hard even though they've lost a valued member of their team, even though they have had some tricky court battles; and even though their sales have dipped in the past few months. If that's not inspiring then I don't know what is.