KitKat 4.4 Advert Makes Fun of Apple's Jony Ive

With the unveiling of Android KitKat 4.4, KitKat (the chocolate biscuit) has released a spoof advert which seems to be making fun out of Apple's Jony Ive and the rest of the team. Are we looking at another court battle?

As you may know, whenever Apple make a new product they also film a well thought out advert; taking us on a tour of the device and mentioning the key features. KitKat seem to have taken the idea and created their own spoof advert as an act of mockery towards Apple.




To continue reading this story, visit my Apple  blog or the Macworld UK website.

iPhone Owners Spend 55% More Time on Their Phone Than Android Users

The war of the smartphones has been raging on ever since Apple unveiled their first iPhone back in 2007, mainly splitting the world up into Apple and Android fans. New research done by Experian Marketing Services shows that owners spend 55% more time on their iPhone than Android users. This maybe suggests that iPhones are more useful than Android smartphones.

The average iPhone user spends 1 hour and 15 minutes on their device everyday, this is substantially more than Android users, who only spend around 49 minutes on their handsets. Android phones are used for talking (28%) more than iPhones (22%), which in turn are used more for texting (22%) than Android handsets (16%). Android owners spend 16% of the time browsing the web, iPhone owners only spend 12%, which suggests that people prefer larger screens for visiting websites. iPhones, however, lead the way in social networking, sending emails and taking stunning pictures...

Read more on my Apple blog, or visit Macworld's website where this story has also been published.

iOS Much Safer Than Android

The amount of malware on mobile devices is quickly growing, putting many users at risk, many Android users. iOS is much safer than Android and attacks aren't easily made, thanks to Apple's developer program. According to F-Secure's report, the number of active mobile threat families and variants on Android has risen to 96 out of 100, from a much smaller 49 out of 74 known threats in the third quarter of 2012. It was then that Phil Schiller, Apple's head of worldwide marketing, decided to tweet (a very rare occasion) a link to the report; alongside "Be safe out there."...

To read more visit my blog or the Macworld website, where it has also been published.