iMessage Killing Text Messaging?

Recent figures show that more people are using data based messaging, iMessage for example, leaving a decline in normal messaging; which now costs a fair amount. An analyst stated that texting was down in the third quarter of the year, to 678 texts per user each month from 696 texts in the previous quarter. Therefore, texting revenues have experienced an unusual decline. However, this does not mean that a decline is being experienced by network providers at this moment.

This dip was also noticed by American businesses that provide mobile phones for employees; on average one employee is sending 5 to 10 percent fewer text messages than last year. Surely this has to be a good thing, right? People can now waste less money on texting and not worry about running out of credit. Moreover, network providers don't experience a revenue loss, so it doesn't really matter to them.