Tuesday 25 September 2012

The Final Encore? Blackberry's unusual publicity drive...

In a time when the Canadian manufacturer is failing to win over sales from Android and Apple smartphones, the firm decided on a more unique approach at their Blackberry Jam conference. In a confusing and somewhat desperate attempt to attract developers, Blackberry showed off their self-made music video titled "Devs, Blackberry is going to keep on loving you".

A parody of "Keep on loving you" by REO Speedwagon, the song consists of lyrics such as "We'll have Blackberry 10, both in full touch and QWERTY editions", "Our new updated SDK is really cool" and "A whole new computing platform may be a tough proposition". The instruments and vocals were all composed by members of the Blackberry team and the video is available to watch on YouTube. It is currently processing the amount of views, but has sparked a heated debate in the comments section. Who knows, it could be number one in the charts soon... Somehow I doubt it.



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