An on line video showing the expensive clothing brand being given to homeless people has gone viral.
The video was created by LA film maker who criticised the company's boss Mike Jeffries who in 2006 said that his clothes were only for "cool kids". Its been seen over seven million times since being published last month. Last month, comedian chat show host Ellen DeGeneres made a joke on her TV show about the label sizing guide, the size 00 she was showing was a doll's shirt.
The remarks made from the company's boss came from an interview back in 2006, but recently resurfaced due to with drawls in sizes on women's clothing. The largest size the brand do for women is now a large and for men an extra extra large.
Jefferies said in the interview, "In every school there are the cool and popular kids, and then there are the
not-so-cool kids.Candidly, we go after the cool kids. We go after the attractive all-American
kid with a great attitude and a lot of friends." Which is very stereotypical and extremely unfair to those who don't have a great amount of friends. the creators of Abercrombie and Fitch were also the minds behind Hollister. The California equivalent of the New York based apparel store.
Does this mean that the sizes will eventually come down over in England as well? Will this affect anyone you know? Many people in America are furious with the remarks made. Some refusing to shop at Abercrombie and Fitch anymore.
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