The Warner Bros have announced their decision to remove all Harry Potter DVDs by 29th December 2011;
“Harry Potter, the #1 motion picture franchise of all time, will soon disappear from shelves, as Warner Bros. stops shipping all Harry Potter theatrical film titles (including Harry Potter and the Deathly Hallows™ – Part 2, and Harry Potter: The Complete 8-Film Collection) as of December 29, 2011 (moratorium does not include digital – Electronic Sell-Through & VOD – or games). The Harry Potter franchise has grossed more than $12.1 billion for Warner Bros. Entertainment – with $7 billion at the worldwide box office for Warner Bros. Pictures and $5.1 billion for Warner Bros. Home Entertainment Group and Warner Bros. Interactive Entertainment.”
Source: Warner Bros
The move comes to boost sales and quite probably to bring them back at a later date for a riddikulus price. Smart move by WB or not?
Well, at the moment Potter fans are up in arms about this tactic played, partly due to this decision being announced just 7 weeks after the release of Harry Potter and the Deathly Hallows -Part 2 on DVD.
Stationary at the ready guys, time to write some Howlers!
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